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Introducing a new contender in the world of optical zoom. 

Inspired by the legacy of the COOLPIX P900, meet the incredible P1000. See a new kind of super-telephoto shooting unleashed with its impressive ability to zoom up to 3000mm, whilst maintaining an extremely high...

Development of the next-generation full-frame mirrorless camera and NIKKOR lenses-featuring a new mount-that pursues a new dimension in optical performance. 

We're pleased to announce the development of a full-frame, Nikon FX-format, mirrorless camera and NIKKOR lenses...

A collection featuring some of the best images from Nikon's community will soon grace the screens of Excio user’s mobile devices around the world. Excio is only just turning 2 years old but has already won awards around the world and has reached 100k+ downloads. The pl...

Nikon New Zealand Ambassador, Esther Bunning, and her partner Terry Hann had the privilege of spending time photographing the beautiful wild horses of the Kaimanawa Ranges. Terry captured this video with the Nikon D850 - with Esther's stills throughout....

What Are We Really Looking For?

Better pictures, of course. The ideas that fuel them and the gear with the versatility to not only turn the ideas into images, but to inspire the ideas in the first place.

Or is it different pictures that we really want? Pictures that don'...

On Thursday we were down in Christchurch with adventure photographer Jay French and the team from Photo & Video International capturing cyclists hurtling down the hill at Christchurch Adventure Park in the Port Hills. A great day photographing some stunning bicycles an...

Shaun Jeffers is a commercial tourism photographer with a passion for the cinematic. His purpose is to capture moments that feed the desires of those that view them; hoping they too fall in love with New Zealand. As a working photographer in a competitive industry, we...

It was through the seamless mapping of one object into another whilst preserving its structure that Li Shen unconventionally stumbled into the world of photography. as a student studying biophysics, he bought his first DSLR to liven up a report on the surface of a...

Bird photography is action photography. The subjects are fast, skittish and unpredictable even when you study their habits and tendencies. But unlike sports photography getting out with wildlife can lead to whole world of possibilities.

Along with increased possibilitie...

Tessa Williams is a family portrait photographer; a storyteller who believes that the love of Whānau should be celebrated. A family's journey presented in a captivating and special way - connecting to the person or people in front of her lens. A working photographer sh...